The simplest definition of a VOW is a brokerage website that allows consumers to access all non-confidential information in MLS after signing up for a REALTOR®. Virtual Desktop sites are really not very different from the sites that brokers offer to consumers today. There are only two significant differences – more data fields and one registration request. Part 1 of a five-part series “Roadmap to using VOWs in Real Estate” Part 5: How to Use VOW Your Website To Retain Clients for Life With the development of the Internet Data Exchange (IDX) and literally millions of real estate sites, the consumer has had access to a considerable number of real estate information sources. Vows will allow brokers and possibly agents in markets where agents have been included in vow guidelines to get back to the center of consumer real estate research. Due to the potentially sensitive nature of this over-the-counter data, VOW lists are not available to the general public. Instead, it is a general requirement that a client-agent relationship be established before a user has access to VOW. This can take the form of a forced pop-up recording or a gateway to the VOW site. Brokers who are members of an MLS can now provide their clients with more complete information than any non-REALTOR® website. You can now offer your customers a data stream of all MLS list information using a virtual desktop website (VOW). Consumers are hungry for more and more real estate information.
They are not only looking for active data, but all the information that will help them get a better measure of the local real estate market and the neighborhoods they are interested in. You are looking for equally accurate, complete and up-to-date information. A VOW feed provides more data to agents and brokers, but requires them to follow more compliance rules. According to VOW, real estate professionals must have an established client-agent relationship with everyone who has access to VOW offers. VOW flows vary depending on MLS, but may contain sales that go back five years or more, out-of-date offers, a sales history for each property, original list prices, price changes, market days and more. More and more homebuyers are looking for statistics and figures in the search for housing. They want to understand the general market climate as well as the specifics of residential values in their future community. A VOW feed allows agents to provide more information and capture more leads. The registration requirement can also help agents be sure of the leads they receive. A web developer can help you set up a VOW feed and advise you on how to create the website features needed to comply with VOW compliance rules. Unless you are very experienced, it is better to hire someone to take care of these technical details. MLS has legislation by February 16, 2009, for the implementation of the above policies and compliance with The Provisions of Section III, and participants have a maximum of 180 days after the adoption and implementation by an MLS of the provisions in which they participate to ensure that their VOVs comply with these provisions.
Part 1: What is a VOW and how can it help you grow your business? Users of the website must provide personal information before they can view the offers.  Brokers using VOW may also opt for the local multiple list service, which means that the characteristics of these brokers are only displayed for people who have registered for THE VOW.  Following a comparison between the U.S. Department of Justice and the National Association of REALTORS® brokers now have a powerful new marketing tool at their fingertips.